Our Story
Fishingfins
By George Plihal
Fishingfins was born from a simple yet powerful vision: to revolutionize the fishing experience. Founded by George Plihal, a passionate angler with roots in the pristine waters of St. George’s Cay, Belize, our journey began with a dream to make fishing smarter, faster, and more exciting.
George’s love for fishing was cultivated under the Caribbean sun & in the Pacific Ocean in Guatemala, where he spent countless hours mastering the art. Over the years, his deep understanding of the sport revealed a common frustration among anglers—changing lure colors or heads while trolling was cumbersome, time-consuming, and inefficient.
Determined to create a game-changing solution, George designed a breakthrough trolling lure: Snap On Lures. These high-quality lures feature an ingenious interchangeable system, allowing anglers to effortlessly swap color skirts and heads without unrigging from the main line. This seamless innovation saves time, cuts costs, and elevates the fishing experience to the next level.
After rigorous testing and relentless refinement, George achieved perfection. Today, Snap On Lures proudly holds three U.S. patents, including two design patents and one utility patent—a testament to our commitment to unparalleled innovation and exceptional craftsmanship.
Our journey wouldn’t have been possible without the unwavering support of family and friends. From George’s wife Cristina and children Nicholas, Mathias, and Camila to his angler companions Adolfo Yanes, Alberto Guzman, Nicholas Guzman, and Nicholas Plihal, their contributions have been invaluable. A special thanks goes to Dave Fournier, a fellow fisherman, classmate, and lawyer, whose expertise was instrumental in securing our patents.
At Fishingfins, we are relentlessly driven to deliver products that inspire confidence and excitement. With Snap On Lures, you’re not just fishing—you’re embracing a revolutionary way to connect with the sport you love. Join us as we redefine what’s possible, one big catch at a time.
I am proud to introduce the Snap On Lures to the market.
FISHINGFINS
"Snap On Your Lure Color"